Latest News

AR-312049955

ShopTalk with Christine Tieri

Want to know more about why we decided to relocate and change our name? Read all about it in this Q&A written by the Worcester Business Journal featuring President and Certified Brand Strategist Christine Tieri. Click here for a downloadable version. Article from the Worcester Business Journal– December 7, 2015

READ FULL ARTICLE »
Christine Tieri

7 intriguing questions for Christine Tieri

Idea Agency’s Christine Tieri was honored to be the first guest in The Sturbridge Times‘ new segment, 7 Questions. Click here for a downloadable version. Article from The Sturbridge Times – December 2015

READ FULL ARTICLE »
IMG_1048

Idea Agency moves to Wight Farm

Recently, Idea Agency was featured in an article by The Town Common, covering our open house and purple ribbon cutting celebration.Take a look at the downloadable version here! Article from The Town Common – November 20, 2015

READ FULL ARTICLE »
AR-311069997

10 new ways to build your brands

It can be hard to grow your business in the technology driven world we live in today. Learn how to use technology to your advantage and stay relevant to today’s savvy consumers with Christine’s article featured in the Worcester Business Journal. Click here for a downloadable version. Article from the Worcester Business Journal – November […]

READ FULL ARTICLE »
idea-agency

smith&jones becomes Idea Agency

smith&jones announced today that it has rebranded as Idea Agency, a move that better reflects the agency’s core values, the expertise it provides to its clients, and its true point of differentiation in the marketplace. Idea Agency specializes in three distinct disciplines to address client’s needs: brand development, integrated marketing, and idea generation.

READ FULL ARTICLE »
Award200

smith&jones celebrates two wins at the 36th Annual Telly Awards

smith&jones idea agency has been honored with two wins at the 36th Annual Telly Awards, which recognizes the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs.

READ FULL ARTICLE »
Alex200square

Alex Quinn joins smith&jones idea agency as operations manager

smith&jones announced today that it has hired advertising and marketing industry veteran Alex Quinn as Operations Manager. Alex will be responsible for bridging the activities of people across a variety of disciplines.

READ FULL ARTICLE »
LogosBeforeAndAfter

smith&jones places in top international award: 2015 Summit Creative Awards

Out of more than 5,000 submissions from 24 countries, smith&jones idea agency has been named a bronze winner in the 2015 Summit Creative Award competition for the new logo it designed as part of its rebranding work for Venture Community Services (formerly known as Rehabilitative Resources.) Christine Tieri, President and Certified Brand Strategist at smith&jones, […]

READ FULL ARTICLE »
GooglePartner200x200

smith&jones idea agency earns official Google Partner status

smith&jones idea agency recently achieved official Google Adwords Partnership status, a distinction that recognizes the agency’s experience, proficiency, and endeavors in the world of paid search advertising. As a Google AdWords Certified Partner, smith&jones is able to provide yet another competitive advantage to its clients: Partners have access to Google’s beta features; this means that […]

READ FULL ARTICLE »
2015-0626-FallonHealthNaviCareDRTV

smith&jones creates new short-form DRTV spot for Fallon Health

Fallon Health recently approached smith&jones idea agency to create a 60-second Direct Response Television (DRTV) piece for their NaviCare plan, which provides personalized medical and in-home care. The result can be found on the agency’s YouTube page. smith&jones Creative Director Paul Tonelli says Fallon Health was smart to use DRTV to reach its target audience. “DRTV […]

READ FULL ARTICLE »
Sampler

smith&jones work wins Best TV Campaign in 2015 SUNYCUAD Awards

The “Bold Conversations” television campaign created by smith&jones idea agency for Hudson Valley Community College has won “Best of Category” in the Television—Advertising category of the 2015 Awards for Excellence presented by the State University of New York Council for University Advancement (SUNYCUAD). The SUNYCUAD Awards for Excellence Program rewards the very best efforts from […]

READ FULL ARTICLE »
Chris_Tieri-008-LR-1-Square

Christine Tieri to lead personal branding seminars at 2015 Worcester Women’s Leadership Conference

Christine Tieri, President at smith&jones idea agency, has been selected to present “Brand Aid: How to Market Yourself as a Leader” at The 6th Annual Worcester Women’s Leadership Conference at the DCU Center in Worcester, Massachusetts, Friday, June 5, 2015. Utilizing her skills as New England’s only Certified Brand Strategist, Tieri will use exercises that […]

READ FULL ARTICLE »
CMSChamberLogo200

smith&jones idea agency co-sponsoring “Fun at Five” networking event on May 19, 2015

smith&jones idea agency is proud to join Southbridge Savings Bank in co-sponsoring the “Fun at Five” networking event presented by the Chamber of Central Mass South on Tuesday, May 19, 2015, from 5 – 8 pm. The event will take place at the Oliver Wight Tavern at Old Sturbridge Village in Sturbridge, MA. Chamber of […]

READ FULL ARTICLE »
Wachusett-Chamber-Logo200

Christine Tieri to lead “Discovering and Developing Your Brand” discussion, Wednesday, April 29, 2015

Christine Tieri, President and Certified Brand Strategist at smith&jones idea agency, will visit the Wachusett Area Chamber of Commerce on Wednesday, April 29, 2015, to lead a dynamic business development discussion titled “Discovering and Developing Your Brand.” The event will take place at the Alden Research Laboratory in Holden, Massachusetts, from 8 am to 9:30 […]

READ FULL ARTICLE »
JenOSquareForBlog200

Jennifer Obregon judges 2015 SUNYCUAD Awards for Excellence

Jen Obregon, Account Manager at smith&jones idea agency, traveled to Troy, New York, to serve as judge for the 2015 Awards for Excellence presented by the State University of New York Council for University Advancement (SUNYCUAD). The SUNYCUAD Awards for Excellence Program rewards the very best efforts of the talented and creative professionals across all […]

READ FULL ARTICLE »
LC_icon

Load Controls debuts new mobile-responsive website

Load Controls, Inc., recently debuted a new and improved website designed by smith&jones idea agency. To meet the growing demand for mobile-friendly web content, the new site is mobile-responsive, and product listings, price lists, and educational articles are now easier to browse. The site also features a simple form to request a free 30-day trial. […]

READ FULL ARTICLE »
Ad-Club-CT-logo200

Certified Brand Strategist Christine Tieri serves as judge for Ad Club|CT

Christine Tieri, President and Certified Brand Strategist at smith&jones idea agency, recently traveled to Hartford, Connecticut, to serve as judge for the 61st Annual Ad Club | CT Awards, presented by the Advertising Club of Connecticut.

READ FULL ARTICLE »
Award200 (1)

Hudson Valley Community College takes home silver at Albany ADDYs

A fall recruitment digital ad created by smith&jones idea agency for Hudson Valley Community College won silver at the 2015 American Advertising Awards presented by the Albany Ad Club in the category of Digital Advertising – Advertising and Promotion, Banners Rich Media. In addition, several other pieces of work created by smith&jones for Hudson Valley […]

READ FULL ARTICLE »
Danielle220-e1427295481548

Danielle Wilson joins board of the Chamber of Central Mass South

smith&jones account manager Danielle Wilson has been named to the Board of Directors of the Chamber of Central Mass South. For 70 years, the Chamber has been the leading advocate for local businesses in the southern Central Massachusetts area. All employees of smith&jones idea agency find special ways to individually contribute to the community, and the […]

READ FULL ARTICLE »
RGBLogo_CAA_220-e1425394755801

smith&jones honored with two gold awards in national 2014/2015 Collegiate Advertising Awards

smith&jones has been named among the top in the nation in the 2014/2015 Collegiate Advertising Awards (CAA), an elite program recognizing higher education organizations for excellence in communications, marketing, advertising, and promotions of their schools. The innovative New England-based idea agency™, known for its thinkPURPLE™ process, was awarded Gold for the creation of Hudson Valley Community […]

READ FULL ARTICLE »
WorkersCU_ImageDifferentiation350

smith&jones “GiveBack Program Announcement” campaign wins gold at NEFMA Best in Marketing Awards

The “GiveBack Program Announcement” campaign that smith&jones idea agency created for Workers’ Credit Union took home first place in the category of Image Differentiation at the 2015 Best in Marketing Awards.

READ FULL ARTICLE »
Venture200x200

Rehabilitative Resources, Inc., changes its name to Venture Community Services

Rehabilitative Resources, Inc., has announced that the organization is changing its name to Venture Community Services after going through a brand discovery process with smith&jones, the Sturbridge, Massachusetts-based idea agency with clients in the education, consumer goods, and financial services sectors.

READ FULL ARTICLE »
Davey_Award

smith&jones brings home gold and silver from the 10th annual Davey Awards

smith&jones has been honored with two Davey Awards by The International Academy of the Visual Arts (IAVA).   The innovative New England-based idea agency, known for its thinkPURPLE process, was awarded Gold for the creation of Hudson Valley Community College’s “Bold Conversations” TV commercials. A Silver was also awarded for smith&jones’ success with Workers’ Credit Union’s […]

READ FULL ARTICLE »
Paul_2014-square

smith&jones idea agency appoints Paul Tonelli, Creative Director

smith&jones, the Sturbridge, Massachusetts-based idea agency with clients in the education, consumer goods and financial services sectors, announced today the appointment of veteran agency creative, Paul Tonelli, to the position of creative director effective immediately.

READ FULL ARTICLE »
sca-bronze-award

smith&jones idea agency Recipient of Coveted Summit Creative Award

When the 2014 Summit Creative Awards recognizing the work and achievements of small and medium sized agencies worldwide were recently announced, smith&jones was named a bronze winner for its Give Back Campaign created on behalf of their client, Workers’ Credit Union.

READ FULL ARTICLE »
ami-logo

smith&jones idea agency Announces Accreditation into Agency Management Institute

smith&jones idea agency recently earned accreditation into the Agency Management Institute (AMI), an elite group of less than 100 privately owned agencies committed to investing in their own improvement for the ultimate benefit of their clients, through on-going training, continuous education and collaborative networking.

READ FULL ARTICLE »