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Idea Agency Continues to Impress at SUNYCUAD Awards

The State University of New York Council for University Advancement (SUNYCUAD) has awarded Idea Agency several 2016 creative excellence awards for work on behalf of their client, Hudson Valley Community College. The organization recognizes the top creative work produced for New York state’s higher education sector. A panel comprised of industry professionals with specific category […]

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The Interns Have Arrived

Three local college students have joined the Idea Agency team as summer interns. Sara Dwelly, Eve Falk, and Aubree Hanks-Witaszek will each have the opportunity to experience the inner workings of an active agency, lending support to the team, and learning through hands-on involvement. Sara Dwelly, currently a senior at Fitchburg State University majoring in […]

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Idea Agency Appoints Sarah Hebert as Junior Account Manager

Idea Agency announced that Sarah Hebert will join the firm as Junior Account Manager, effective May 9, 2016. In this role, Hebert will work with and assist Christine Tieri, President and Certified Brand Strategist of Idea Agency, on developing and marketing the agency’s brand. With a master’s degree in business administration, Hebert brings expertise in […]

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Idea Agency Appoints Marcia Robbins as Account Manager

Idea Agency announced that Marcia Robbins will join the firm as Account Manager, effective May 9, 2016. In this role, Robbins will be the day-to-day agency liaison for a selection of clients. Robbins will work closely with Vivian Brooks, Account Director of Idea Agency, on strategic planning and integrated marketing efforts. With a degree in […]

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Idea Agency Lends Hudson Valley a Hand in Ground-breaking Project

Idea Agency lent their design savvy to Hudson Valley Community College in advance of the college breaking ground on their new Outdoor Athletic Complex on May 9th, 2016. This facility will boast a cutting-edge turf field, grass practice fields, and an eight-lane track, allowing the college to revive their track and field program. A new […]

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Tieri Chosen to Present at Connecticut Business Expo

Idea Agency President and Certified Brand Strategist, Christine Tieri, has been chosen to be a panelist for the Hartford Business Journal’s 16th annual Connecticut Business Expo to be held at the Connecticut Convention Center in Hartford on June 9, 2016. The Expo is estimated to attract over 4,000 influential business leaders representing more than 200 major […]

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Not Your Grandmother’s Marketing

President and Certified Brand Strategist of Idea Agency, Christine Tieri, is to speak at the seventh annual Worcester Women’s Leadership Conference, organized by the Worcester Regional Chamber of Commerce, on April 14, 2016. Tieri designed her workshop, titled ‘Not Your Grandmother’s Marketing: 10 New Ways to Promote Yourself,’ to strengthen her audience’s ability to engage […]

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Idea Agency Creative Work Garners Three Silver Albany Addy Awards

Idea Agency’s work on behalf of client, Hudson Valley Community College, was awarded three Silver Addy Awards at the 2016 Albany Addy Awards Dinner held on March 11, 2016 in Clifton Park, New York. The Albany Ad Club Addy Awards are part of the premier competition for advertising excellence conducted by the American Advertising Federation […]

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Marketing insights and ideas for 2016

Idea Agency releases its inaugural Think forward. Think purple. publication, sharing marketing insights and ideas for connecting with your audience in 2016 including: – 10 communication technologies that didn’t exist 10 years ago – 10 ways to make your brand stronger in 2016 – How to connect with your most important brand ambassadors Click here to download your copy.

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Idea Agency Appoints Laurie Wisniewski as Business Manager

Idea Agency today announced that Laurie Wisniewski will join the firm as Business Manager, effective January 6, 2016. In this role, Laurie will handle the day-to-day operations of the agency including financial and human resource management, reporting into and working closely with Christine Tieri, President and Certified Brand Strategist of Idea Agency. With expertise in […]

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Christine Tieri Named to Worcester Regional Chamber of Commerce Board

Christine Tieri, President & Certified Brand Strategist, Idea Agency, joins an esteemed group of business leaders who comprise the Worcester Regional Chamber of Commerce Board of Directors. Her nomination to the board was unanimously approved at the Chamber’s recent annual meeting on December 11. Upon accepting the board position, Tieri comments, “As the lead organization […]

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ShopTalk with Christine Tieri

Want to know more about why we decided to relocate and change our name? Read all about it in this Q&A written by the Worcester Business Journal featuring President and Certified Brand Strategist Christine Tieri. Click here for a downloadable version. Article from the Worcester Business Journal– December 7, 2015

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7 intriguing questions for Christine Tieri

Idea Agency’s Christine Tieri was honored to be the first guest in The Sturbridge Times‘ new segment, 7 Questions. Click here for a downloadable version. Article from The Sturbridge Times – December 2015

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Idea Agency moves to Wight Farm

Recently, Idea Agency was featured in an article by The Town Common, covering our open house and purple ribbon cutting celebration.Take a look at the downloadable version here! Article from The Town Common – November 20, 2015

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10 new ways to build your brands

It can be hard to grow your business in the technology driven world we live in today. Learn how to use technology to your advantage and stay relevant to today’s savvy consumers with Christine’s article featured in the Worcester Business Journal. Click here for a downloadable version. Article from the Worcester Business Journal – November […]

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Drone Videography at the Heart of New Television Ad Created by Idea Agency

Idea Agency recently shot a television commercial for Hudson Valley Community College, highlighting the client’s campus and amazing facilities by using a high-definition camera and drone. Idea Agency Creative Director, Paul Tonelli explains, “With the drone, we were able to go where conventional shooting couldn’t take us, creating a bird’s-eye perspective for the college’s stakeholders […]

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smith&jones becomes Idea Agency

smith&jones announced today that it has rebranded as Idea Agency, a move that better reflects the agency’s core values, the expertise it provides to its clients, and its true point of differentiation in the marketplace. Idea Agency specializes in three distinct disciplines to address client’s needs: brand development, integrated marketing, and idea generation.

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smith&jones celebrates two wins at the 36th Annual Telly Awards

smith&jones idea agency has been honored with two wins at the 36th Annual Telly Awards, which recognizes the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs.

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smith&jones places in top international award: 2015 Summit Creative Awards

Out of more than 5,000 submissions from 24 countries, smith&jones idea agency has been named a bronze winner in the 2015 Summit Creative Award competition for the new logo it designed as part of its rebranding work for Venture Community Services (formerly known as Rehabilitative Resources.) Christine Tieri, President and Certified Brand Strategist at smith&jones, […]

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smith&jones idea agency earns official Google Partner status

smith&jones idea agency recently achieved official Google Adwords Partnership status, a distinction that recognizes the agency’s experience, proficiency, and endeavors in the world of paid search advertising. As a Google AdWords Certified Partner, smith&jones is able to provide yet another competitive advantage to its clients: Partners have access to Google’s beta features; this means that […]

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smith&jones creates new short-form DRTV spot for Fallon Health

Fallon Health recently approached smith&jones idea agency to create a 60-second Direct Response Television (DRTV) piece for their NaviCare plan, which provides personalized medical and in-home care. The result can be found on the agency’s YouTube page. smith&jones Creative Director Paul Tonelli says Fallon Health was smart to use DRTV to reach its target audience. “DRTV […]

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smith&jones work wins Best TV Campaign in 2015 SUNYCUAD Awards

The “Bold Conversations” television campaign created by smith&jones idea agency for Hudson Valley Community College has won “Best of Category” in the Television—Advertising category of the 2015 Awards for Excellence presented by the State University of New York Council for University Advancement (SUNYCUAD). The SUNYCUAD Awards for Excellence Program rewards the very best efforts from […]

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Christine Tieri to lead personal branding seminars at 2015 Worcester Women’s Leadership Conference

Christine Tieri, President at smith&jones idea agency, has been selected to present “Brand Aid: How to Market Yourself as a Leader” at The 6th Annual Worcester Women’s Leadership Conference at the DCU Center in Worcester, Massachusetts, Friday, June 5, 2015. Utilizing her skills as New England’s only Certified Brand Strategist, Tieri will use exercises that […]

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smith&jones idea agency co-sponsoring “Fun at Five” networking event on May 19, 2015

smith&jones idea agency is proud to join Southbridge Savings Bank in co-sponsoring the “Fun at Five” networking event presented by the Chamber of Central Mass South on Tuesday, May 19, 2015, from 5 – 8 pm. The event will take place at the Oliver Wight Tavern at Old Sturbridge Village in Sturbridge, MA. Chamber of […]

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Christine Tieri to lead “Discovering and Developing Your Brand” discussion, Wednesday, April 29, 2015

Christine Tieri, President and Certified Brand Strategist at smith&jones idea agency, will visit the Wachusett Area Chamber of Commerce on Wednesday, April 29, 2015, to lead a dynamic business development discussion titled “Discovering and Developing Your Brand.” The event will take place at the Alden Research Laboratory in Holden, Massachusetts, from 8 am to 9:30 […]

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Jennifer Obregon judges 2015 SUNYCUAD Awards for Excellence

Jen Obregon, Account Manager at smith&jones idea agency, traveled to Troy, New York, to serve as judge for the 2015 Awards for Excellence presented by the State University of New York Council for University Advancement (SUNYCUAD). The SUNYCUAD Awards for Excellence Program rewards the very best efforts of the talented and creative professionals across all […]

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Load Controls debuts new mobile-responsive website

Load Controls, Inc., recently debuted a new and improved website designed by smith&jones idea agency. To meet the growing demand for mobile-friendly web content, the new site is mobile-responsive, and product listings, price lists, and educational articles are now easier to browse. The site also features a simple form to request a free 30-day trial. […]

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Certified Brand Strategist Christine Tieri serves as judge for Ad Club|CT

Christine Tieri, President and Certified Brand Strategist at smith&jones idea agency, recently traveled to Hartford, Connecticut, to serve as judge for the 61st Annual Ad Club | CT Awards, presented by the Advertising Club of Connecticut.

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Hudson Valley Community College takes home silver at Albany ADDYs

A fall recruitment digital ad created by smith&jones idea agency for Hudson Valley Community College won silver at the 2015 American Advertising Awards presented by the Albany Ad Club in the category of Digital Advertising – Advertising and Promotion, Banners Rich Media. In addition, several other pieces of work created by smith&jones for Hudson Valley […]

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Danielle Wilson joins board of the Chamber of Central Mass South

smith&jones account manager Danielle Wilson has been named to the Board of Directors of the Chamber of Central Mass South. For 70 years, the Chamber has been the leading advocate for local businesses in the southern Central Massachusetts area. All employees of smith&jones idea agency find special ways to individually contribute to the community, and the […]

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smith&jones honored with two gold awards in national 2014/2015 Collegiate Advertising Awards

smith&jones has been named among the top in the nation in the 2014/2015 Collegiate Advertising Awards (CAA), an elite program recognizing higher education organizations for excellence in communications, marketing, advertising, and promotions of their schools. The innovative New England-based idea agency™, known for its thinkPURPLE™ process, was awarded Gold for the creation of Hudson Valley Community […]

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smith&jones “GiveBack Program Announcement” campaign wins gold at NEFMA Best in Marketing Awards

The “GiveBack Program Announcement” campaign that smith&jones idea agency created for Workers’ Credit Union took home first place in the category of Image Differentiation at the 2015 Best in Marketing Awards.

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Rehabilitative Resources, Inc., changes its name to Venture Community Services

Rehabilitative Resources, Inc., has announced that the organization is changing its name to Venture Community Services after going through a brand discovery process with smith&jones, the Sturbridge, Massachusetts-based idea agency with clients in the education, consumer goods, and financial services sectors.

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smith&jones brings home gold and silver from the 10th annual Davey Awards

smith&jones has been honored with two Davey Awards by The International Academy of the Visual Arts (IAVA).   The innovative New England-based idea agency, known for its thinkPURPLE process, was awarded Gold for the creation of Hudson Valley Community College’s “Bold Conversations” TV commercials. A Silver was also awarded for smith&jones’ success with Workers’ Credit Union’s […]

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smith&jones idea agency appoints Paul Tonelli, Creative Director

smith&jones, the Sturbridge, Massachusetts-based idea agency with clients in the education, consumer goods and financial services sectors, announced today the appointment of veteran agency creative, Paul Tonelli, to the position of creative director effective immediately.

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smith&jones idea agency Recipient of Coveted Summit Creative Award

When the 2014 Summit Creative Awards recognizing the work and achievements of small and medium sized agencies worldwide were recently announced, smith&jones was named a bronze winner for its Give Back Campaign created on behalf of their client, Workers’ Credit Union.

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smith&jones idea agency Announces Accreditation into Agency Management Institute

smith&jones idea agency recently earned accreditation into the Agency Management Institute (AMI), an elite group of less than 100 privately owned agencies committed to investing in their own improvement for the ultimate benefit of their clients, through on-going training, continuous education and collaborative networking.

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New England agency principal receives Certified Brand Strategist™ designation from the Brand Establishment

We are proud to announce that Christine Tieri has earned her designation as Certified Brand Strategist through the Brand Establishment, the singular certifying body in North America. Tieri is the only Certified Brand Strategist in New England. Please read the full article below. Article from PR Newswire – August 9, 2013    

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