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image of new IA employees Condict and Hardt

Idea Agency Adds Two New Team Members

Idea Agency started 2017 on a high note announcing the addition of two staff to their talented, dedicated team. The brand development and marketing firm welcomes Theresa Condict as Account Manager and Nathan Hardt as Brand Administrator.

Condict’s experience with both in-house and agency side marketing gives her powerful perspective in her role as Account Manager at Idea Agency. As former Director of Marketing at Thompson Speedway Motorsports Park, she grew the digital presence of one of the oldest racetracks in the country, while strengthening the support of their traditional customers. On the weekends, she can be found behind the wheel of her race car, which gives her the passion and drive that she brings to her clients’ work every day. Condict will work closely with Idea Agency President, Christine Tieri to help develop smart strategies for the agency’s clients.

Hardt earned a Bachelor’s of Science in Business Administration with a concentration in marketing from Nichols College. Prior experience includes working at a local advertising agency as an internet marketing specialist where Hardt provided digital marketing, content creation, and strategy development across a variety of businesses and industries. An avid Red Sox fan, Hardt loves competition and strategy, found in both baseball and marketing. He will work with and assist Christine Tieri, President and Certified Brand Strategist of Idea Agency, on business development and internal marketing efforts.

Located in Central New England, Idea Agency is driven to uncover all the possibilities to help their clients build a path to better futures through brand development, integrated marketing, and idea generation. Harnessing a culture of passion, process and the promise to bring their special X-factor to everything they do, Idea Agency encourages colleagues and clients alike to “Think Purple.” Current clients include Workers’ Credit Union, Hudson Valley Community College, UMass Memorial, UMass Medical School, Greater Marlboro Programs, Inc., Peppers Artful Events, and Discover Central Mass. More information about Idea Agency can be found at www.ideaagency.biz.

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