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Tieri Chosen to Present at Massachusetts Nonprofit Network’s Annual Conference

Idea Agency President and Certified Brand Strategist Christine Tieri has been chosen to speak at the Massachusetts Nonprofit Network’s Annual Conference on November 2, 2016. With her workshop, titled “Discovering & Developing Your Brand,” Tieri aims to help attendees better engage with their audience, increase their affinity with stakeholders, and increase the value of their respective nonprofit organizations.

Selected from a large pool of applicants, Tieri is one of 25 speakers at the conference. This year’s theme is Looking Back and Moving Forward, reflecting the goal of the conference — to improve the future of the nonprofit sector. Tieri’s passion for problem solving, quest for continuous improvement, and expertise as the only Certified Brand Strategist in New England, enable her to work effectively with businesses, brands, communities, and individuals to build their path to success.

“Non-profits have a unique challenge when it comes to building brands,” commented Tieri. “Brand positioning, consistent merging, and audience appeal need to be on target in order to stand out in a highly competitive landscape.”

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