Passion + Process + Promise = Purple

Why purple? It’s creative. Powerful. And a little bit magical. It merges the stability of blue with the energy of red. And it speaks to who we are. Purple is the passion we use to dive deep into our clients’ businesses. It’s the proven processes we employ to ensure we help you reach your goals. It’s the promise we make to treat all our partners—clients, vendors, and each other—with the utmost integrity. Purple. It’s the X-factor we bring to everything we do.


Founder, Speaker, Blogger, Certified Brand Strategist, Capricorn...

Christine Tieri
President, Certified Brand Strategist

Leadership Team

Big agency talent. Focused on great work. Not on big city distractions.

Paul Tonelli
Creative & Content Director

20+ Years of Expertise

Through the emergence of the digital age, two recessions, hundreds of marketing strategies, and dozens of awards, we have always maintained one single mission – to solve business challenges with creativity.

Theresa Condict
Account Manager
Laurie Wisniewski
Finance & Project Manager
Nathan Hardt
Brand Administrator
Sara Dwelly
Junior Designer
Ron Plante
Media Planner
Jenny Honan Smith
Angela Giovanello
Public Relations Manager
Jackie Gill LaVana
Digital Marketing Specialist
Jill McNamara
Design Intern
Taylor Kerr
Marketing Intern

Our Space Sets the Tone

Rustic, yet modern. Minimal, yet warm. Vibrant. And utterly authentic. Our offices are in a wide-open post-and-beam structure in historical Sturbridge, Massachusetts. A place for collaboration, creativity, and all the modern conveniences you would expect at an idea agency. It’s quite a combination.


We’re in good company

We extend both our reach and our capabilities by partnering with nationwide organizations. The result: We remain small and nimble while bringing our clients greater buying power, a deeper resource pool, and a broad perspective.

BE provides master’s level learning in proprietary brand development processes—a certification that just 30 agency principals have earned in the last decade. That number includes Idea Agency’s Christine Tieri, the only Certified Brand Strategist in New England.

AMI trains and counsels agency principals who demonstrate their commitment to being an industry leader – an elite group of less than 100 privately owned agencies that continually invest in their own betterment for their clients’ ultimate benefit. We are proud to be part of this network.

Agencies across North America count on Second Wind for industry tools, knowledge and collaboration – as well as to leverage their group buying power for research and media. It’s just smart – which is why we’ve been a member for nearly two decades.

As a certified Women’s Business Enterprise, Idea Agency is not only part of a sector that accounts for approximately $13.3 billion dollars in annual revenue, we can help companies achieve official diversity quotas.