Leadership Team

Our powerhouse leadership team brings decades of experience from national and international agencies and brands.

There is one critical difference: These talented individuals decided to leave the big city behind and put all their energy into doing amazing work, instead of fighting traffic. Our clients are thankful for that.

image of Chris Tieri, president of Idea Agency; leadership teamChristine Tieri, President and Certified Brand Strategist, prides herself on being a strategic creative and a creative strategist. She started her career in New York City, learning from legendary mentors. Working at both Geer DuBois and Warwick Baker Fiore, Christine was exposed to both ends of the agency business: a creative boutique and a packaged goods giant. Christine was responsible for art direction for global clients such as World Gold Council, SONY, Sambuca Romana, and household brands such as Lysol, Guldens, and Crunch N’ Munch.


Vivian Brooks; Idea Agency leadership teamVivian Brooks, Account Director, has traversed both the client and agency sides bringing strategic marketing, brand building, and reputation management to such diverse industries as food and beverage and luxury goods, finance, and education. Her experience in building brand recognition through internal and external corporate communications, global PR programs, and special events has benefited the likes of Moet-Hennessy, Friendly Ice Cream Corporation, Dollar Financial Group, and Elias Arts, Music and Sound.


Paul Tonelli; Idea Agency leadership teamPaul Tonelli, Creative Director
, brings big-picture creative thinking, insightful strategy, and well-honed executional experience to the agency. As VP/Creative Director at some of Boston’s best agencies—including Hill Holliday and Digitas—Paul built a wide range of cross-channel initiatives for both consumer and B2B companies. Working in industries from automotive to healthcare to finance, he has developed creative solutions for clients such as Goodyear, General Motors, OnStar, Ally Bank, Harvard Pilgrim Healthcare, Partners Healthcare, AT&T, and American Express.




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