Business 2 Business

Selling products and services to other businesses isn’t a simple case of costs and specifications.

Behind every technical requirement stands a human being making a decision to do business with you. We make that decision easy for them, working with you to creatively solve your clients’ complex business challenges and turn technical information into compelling, easy-to-understand communications.

See below for a sampling of our B2B work and case studies for MassMEP, VIX and edHEALTH.

Case Studies


When MassMEP wanted to update their image to better match the advanced manufacturers they served, they turned to Idea Agency to put the wheels in motion.

VIX Trade Show Booth

When a trade show is the most important marketing opportunity of the year, VIX knew they needed a big idea to stand out from the crowd.

edHEALTH Brand Development

edHEALTH, a recently formed consortium of educational institutions, knew they had a good thing going. But to increase their membership, they were going to have to put a face on their organization.

Peppers Artful Events

Offering many additional services that complement their catering business, Peppers wanted to take a big picture look at their brand to build a position
that would unify all their offerings.

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