Appealing to all taste buds

Brix Chocolate engaged Idea Agency to develop a holistic marketing campaign – from retailer to consumer – as enticing and decadent as their product: chocolate specially formulated to pair with wine.

Move over cheese

After helping Brix Chocolate position themselves as an even better pairing for wine than the go-to cheese plate – through retailer collateral, point-of-sale materials, and advertising in key wine publications – it was time to bring the brand experience to the next level.

Photography as tasty as the product

In order to bring Brix Chocolate’s taste appeal and experience to life and continue establishing the brand in the wine industry, we shot mouth-watering photography featuring a chiseled block of Brix enrobed in luxurious silk alongside its pairing counterpart – everything from bubbly Champagne to the richest Cabernet. Provocative headlines, such as “Decanter Meet Decadence”, “Move Over Cheese”, and “Naughty Can Be Nice”, provided a wink to entice an upscale audience who treasures the finer things in life.

Executing across all mediums

Idea Agency developed a number of executions under this campaign, from sales collateral and point-of-sale displays, to trade show and consumer event materials, to print and digital advertising, giving Brix Chocolate a brand experience that could be delivered consistently across multiple channels.

A valued partnership

Following a successful and cohesive launch of the new campaign, Bruce Barber, Managing Director of Brix Chocolate credited Idea Agency as “a big part of the great team we have…I’m confident we’ll have many great successes together in the years ahead.”

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