Chris Tieri Named as Member of Leadership Council

Image of Chris Tieri and the rest of the Brand Establishment Leadership Council
March 7, 2017

Advanced learning opportunity for Certified Brand Strategists

San Diego, CA – The Brand Establishment, a national council of brand professionals, announces the launch of a leadership council tailored to provide an advanced learning opportunity for senior-level Certified Brand Strategists. As the acknowledged authority in brand development, The Brand Establishment provides brand professionals with a proven method to provide clients with strategic brand development efforts. The newly-added Leadership Council is the latest offering by The Brand Establishment to continue to provide learning opportunities for its Certified Brand Strategists. Managing partners, Russ Cornelius and Jacquie Francisco had a vision of establishing a “next level” of learning for tenured and qualified Certified Brand Strategists. In addition to providing this group more advanced learning, the managing partners were interested in drawing upon the brand development expertise and thought leadership of these individuals.

A brand thought leader from the New England area, Christine Tieri, founder and president of Idea Agency, was at the forefront of establishing this advanced learning opportunity for its members. Chris stated, “I am honored to be chosen as one of the inaugural members of the Leadership Council. My quest for continuous learning is fueled by my passion to transform businesses through exceptional brand development practices.” “Brand continues to be an ever-changing science,” shares Russ Cornelius of Brand Savants. “Social media combined with the fast pace that stakeholders receive information can create challenges for communicators. Being at the forefront of technology and building brand awareness is critical for the success of any organization. The Leadership Council aims at providing professionals with the critical tools needed for brand success.”

This council is a collaboration between The Brand Establishment managing partners and advanced level Certified Brand Strategist members. Through deep collaboration and training on all of The Brand Establishment tools and concepts, the council offers recommendations to improve tools, training and certification practices. The council assists to develop new ideas, best practices, products and services that benefit all Brand Establishment members. The council also acts as an advisory board that may impact decisions, which direct the future of the organization.

Founding members of the Council include, Christine Tieri from Idea Agency in Sturbridge, Massachusetts, Andy Fritchley and Brant Kelsey from Kelsey Ads in Lagrange, Georgia and Jennifer Holland of Holland Helix in Jacksonville, Florida The council’s mission is to help continue to elevate the teaching, methodology, and curriculum of The Brand Establishment while pursuing continuous learning and elevating a professional’s own brand expertise.

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