Chris Tieri Named to NEFMA Board of Directors

April 4, 2017

Christine Tieri, Certified Brand Strategist, President and founder of Idea Agency has been appointed to the board of an esteemed group of financial brand experts, the New England Financial Marketing Association (NEFMA) for their 2017 calendar year. Tieri will help serve one of the most respected and largest trade associations in the United States with over 300 bank and credit union executives.

Tieri commented, “I am thrilled and honored to be selected as a NEFMA board member. I look forward to working with other leaders in the industry to help provide and promote best practices in the marketing of financial institutions.”

A Certified Brand Strategist and marketing expert, Christine is a much sought after speaker and workshop facilitator in brand development, performance marketing, and growing your personal leadership brand. Her experience developing brand strategies, powerful integrated marketing plans including both digital and traditional media for a variety of financial clients, positions her as a key contributor to the financial marketing field.

NEFMA is a professional association for financial marketing executives from banks and credit unions throughout New England. For more than four decades, NEFMA has helped to advance the professional and personal development of its members by providing educational resources, training, and networking opportunities. The addition of Tieri to the NEFMA board of directors will enhance the value the association will provide to its members through her wealth of industry knowledge and experience.

Known for smart thinking, creative excellence, and business integrity, Idea Agency employs the dual strategy of building bold brands that command long-lasting attention, and creating high-performance marketing activities that drive results. Led by the only Certified Brand Strategist in New England, our team is passionate about doing incredible work alongside enthusiastic clients such as: Workers Credit Union, UMass Memorial Medical Center, UMass Medical School, Hudson Valley Community College, Peppers Artful Events, EdHealth, DXtera, and others. For more information about brand development and performance marketing, please visit us at or call 508-347-7793.

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