Idea Agency Launches LUNCH PASS Fundraising Campaign

April 10, 2018

Aims to Provide 100,000 Meals for School Children this Summer

Idea Agency is launching an online fundraising campaign on Tuesday designed to raise money to help feed hungry kids this summer. All proceeds from the fundraiser will go directly to No Kid Hungry, a nonprofit organization striving to end childhood hunger in America.

With more than 30.3 million children on school lunch programs, and only 10% having access to meals when the school year ends, Idea Agency saw the need for an initiative that would help make an impact in their community and beyond.

LUNCH PASS invites businesses and individuals to pass on lunch for the day, and instead donate the lunch money they would have spent to No Kid Hungry. They are then asked to invite their organization, social network, family and friends to do the same.

It all starts by making a simple sacrifice, combined with the power of social media to make a big impact on childhood hunger during the summer and beyond.

“Of course, I am thrilled Lunch Pass is a catalyst to helping No Kid Hungry keep doing their great work, but an amazing byproduct has been our whole team coming together – bringing their talents and our network – to all rally behind a meaningful cause,” said Christine Tieri, Owner and President of Idea Agency. “The energy, buzz and positivity around the agency has been incredible.”

For more information about LUNCH PASS or to make a donation, visit

Idea Agency is a full-service brand and marketing agency located in Sturbridge, MA. Known for smart thinking, creative excellence, and business integrity, Idea Agency employs the one-two punch of building bold brands that differentiate and command long-lasting attention, and creating high-performance marketing activities that drive results. Led by the only Certified Brand Strategist in New England, our team is passionate about doing incredible work alongside enthusiastic clients who are pillars of their communities – organizations committed to helping others live better lives. At Idea Agency, we are committed to building brands and strategies to help those who do good, do it even better.

For further information, please contact:

Paul Tonelli –

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