The One-Two Punch.

We are more than an advertising, marketing, or digital agency… we are an idea agency. We live to uncover the uniqueness in businesses, brands and people to transform what is ordinary into extraordinary. Led by the only Certified Brand Strategist in New England, our team is passionate about doing incredible work alongside clients who are committed to taking their businesses to the next level. We believe in delivering the one-two punch of: 1) Building strong brands that differentiate from the competition and command long-lasting attention; 2) Creating powerful lead-generating strategies that attract your audience to drive results and dominate the marketplace.

Brands that differentiate.
We build and transform brands by aligning management’s vision, internal culture and audience desires in order to stake your unique position in the marketplace.

 

Brand Building

 

Research

 

Creative & Content

Lead-gen strategies that dominate.
We create high-performance marketing strategies that connect with your audience to generate leads and drive results to transform your business.

 

Digital Strategy

 

Integrated Marketing

 

Growth-driven Web Dev

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We can give you an Rx for your biggest challenges

Our Rx audits are a great first step to understanding the strengths and weaknesses of your brand and marketing challenges. We analyze where you are and what you’ve been doing then provide a “prescription” in the form of a playbook to guide your initiatives.

BrandRx®

BrandRx® is a comprehensive view of your organization’s strategic and tactical efforts. By looking at the big picture, we uncover opportunities to align your marketing strategies with your business strategies. The result is a “prescription” (an action plan) that will outline which efforts are working, which ones need to be adjusted, and new ideas that should be implemented.
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Steps:

1. Strategic plan review
Strategic plans, marketing plans, business plans, goals
& objectives

2. Messaging analysis
Internal and external communications, public relations

3. Marketing materials analysis
Collateral, advertising, sales materials, POS, environmental

4. Digital analysis
Website, social media, digital advertising programs, e-newsletters

ContentRx®

ContentRx® is a comprehensive view of your organization’s content creation and distribution efforts. Through analysis of the target buyer personas and their pain points, we uncover strategic opportunities to provide valuable educational content throughout the buyer journey— from awareness, to consideration, to decision. Additionally, you will learn best practices for writing useful content to address the needs of your target audience and attract traffic
to your site.

The result is a “prescription” (content playbook) that will outline personas, pain points, and a content map to point the direction that future content efforts should follow.

Steps

1. Content Mapping Workshop
You are invited to Purpletopia® – our specially designed brainstorm space where we leave our corporate hats and pre-conceived notions at the door. Get ready to think outside the box. Get ready to think purple!

2. Buyer Personas
We work with you to develop the buyer personas your organization should target, understand their pain points and uncover key insights into their buyer journey, including awareness, consideration, and decision phases.

3. Content Audit
We will look at past content and distribution, discover holes that need to be filled and identify opportunities to repurpose existing assets.

WebRx®

Building a website can be a complex process. Taking into account business goals, internal requirements, user needs and experience, and clarifying how you will use it as a marketing tool, is just the beginning. Add to that the visions and expectations of the various stakeholders, it’s sometimes hard to even know where to start. Idea Agency’s WebRx® helps teams get on the same page by facilitating a workshop that will help identify and prioritize everyone’s needs and desires. The result is a “prescription”…detailed parameters for that task at hand that will ensure that the build phase is as efficient and productive as possible.

Steps:

1.Existing site review:
Conduct audit on existing site to understand traffic patterns and current web usage

2.Workshop:
Share findings from web audit and facilitate workshop with key stakeholders to help organize and prioritize goals, needs, and wants

3.Tech Specs:
Discuss technical specs, desired functionality, and mandatories

4.Marketing:
Determine how the website can and should serve as a marketing tool

SocialRx™

SocialRx™ is a comprehensive view of your organization’s social strategy, content, response and reputation. Through analysis of your target audience, their pain points and their preferred channels, we uncover the ideal overarching social strategy for your brand. The result is a social playbook that will help you understand how to nurture potential customers into clients using their favorite social networks. The playbook will help you solidify your voice, plan content, determine a posting schedule, and develop an escalation strategy in case of emergency.

Steps:

1. Social Workshop
You are invited to Purpletopia® – our specially designed brainstorm space where we leave our corporate hats and pre-conceived notions at the door. Get ready to think outside the box.

2. Social Audience
We help you determine your ideal audience and how to best speak to their needs and aspirations. We also help you understand what channels they are likely using and how best to provide value to them.

3. Competitor Audit
We work with you to analyze your competitors’ accounts. What are they doing well that you can emulate and what areas are they neglecting where you can provide value?