Brand building

A brand is not a logo, tagline, or mascot. We use our proprietary PURPLETM process to uncover our clients’ claim of distinction and build unique brands that will stand the test of time. From discovery through development, we offer in-depth brand development services and consulting to create your unique position in the marketplace. A comprehensive approach is the only way to succeed at brand building.

Brand positioning
• Brand audit; BrandRx®
• Brand development
• Brand value assessments
• Brand architecture
• Alignment of business strategy and brand strategy
• Visual brand elements
• Brand messaging platforms
• Logo development
• Tagline and theme line
• Brand guidelines, corporate standards
• Corporate identity
• Naming, renaming
• New product brand development
• Brand education workshops

Brand adoption
• Employee brand camp
• Enculturation
• Internal marketing plans
• Brand manifesto
• Personal brand; leadership brand
• Brand adoption training
• Brand delivery process and standards
• Customer brand surveys

Brand activation
• Strategic plan; launch plan
• 360° brand interaction
• Brand touchpoints
• Customer loyalty programs
• Interior and exterior signage
• Interior design consultation (lobby, conference room, floor plans)
• Exterior design consultation (facades, building colors)

Interested in learning more?