Creative & content

From our inception over 20 years ago, Idea Agency has focused on developing amazing creative executions to get our clients’ brands noticed. Known for our award-winning work in both traditional and digital media, we understand that it’s more than metrics – it’s about creating messaging that connects with your audience on an emotional level, motivating them into action, ultimately increasing purchases and improving sales.

Creative services
• Creative direction
• Design and art direction
• Copywriting
• Photography, videography, illustration
• Creative development workshop

Brand assets
• Visual brand elements
• Brand messaging platforms
• Logo development
• Tagline and theme line
• Brand guidelines, corporate standards
• Corporate identity
• Social media assets and avatars

Advertising campaigns
• Campaign strategy
• Traditional advertising: TV, print, radio, etc.
• Digital advertising: display, rich media, PPC/AdWords, etc.
• Social media advertising
• Inbound campaigns
• Integrated marketing campaigns
• Guerrilla marketing campaigns
• Outdoor; billboard; environmental; transit

Content creation
• Content marketing strategy
• Content audit; ContentRxTM
• Content calendar
• White papers; eBooks; guides
• Blog writing
• Video
• Social media
• Web copy
• Infographics

Collateral & sales materials
• Brochures
• Annual reports
• Sales sheets
• Catalogs
• Display; tradeshow materials

Production services
• TV, video production
• Radio production
• Photography, videography
• Print sourcing and supervision

Interested in learning more?