Brand Development

Your stake in the ground

Strong brands stand at the intersection of corporate vision, internal culture, and audience motivation – a mutually reinforcing connection. Their positions are defendable in the marketplace, deliverable across media, and desirable to their audience. We help brands hone that position – and stand behind it through our industry leading brand development process.

PURPLE process

PURPLE, our proprietary process, enables us to uncover and trumpet our clients’ true brand distinction. The discovery phase (Persona, Uncover, and Reveal) identifies a compelling brand position; the development phase (Platform, Launch, and Enculturation™) results in a clear image, voice, and implementation strategy. Every step is a collaborative process between client and agency. Find out more.

Think Purple


Brand experts

Idea Agency is a licensed member agency of the Brand Establishment (BE), the only brand development certifying body in North America. Our own Christine Tieri completed their graduate-level training program and is the only Certified Brand Strategist in New England. This allows us to bring the latest trends and innovative thinking available in brand development to our clients by attending bi-annual educational seminars and leveraging the expertise of fellow BE agencies across the country.

The Brand Establishment - Member Agency

How strong is your brand? Take our quiz to find out.